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Strategic branding for founders. Without the agency markup

Branding and marketing strategy built to represent your business and get you to stand out

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ChatGPT Image May 4, 2025, 11_55_01 PM

A brand without strategy, risks becoming irrelevant

Early stage branding shapes how customers decide if they can trust you, take you seriously, or even remember you. Freelancers work to a brief, not to a bigger picture, leaving you to connect the dots. Agencies move on their timeline and burn through budget. The wrong hire is where new brands fail before even starting.

We built 2Sight for founders who want branding that’s done right, done fast, and done without the overhead.

Our Services

Market Strategy

Grow with a clear direction

1,300AUD (excl. GST)

Delivery 14 Days

  • USP Statement
  • Industry & competitor analysis
  • Target audience profile & insights
  • 6-month marketing strategy roadmap w/ campaign plans & key messaging angles
Branding

Make the right impression

3,000AUD (excl. GST)

Delivery 14 Days

  • Logo design (2 revisions)
  • Font system
  • Colour palette
  • 1-page visual-style reference sheet
  • Brand voice guide
  • Brand positioning and story
  • Tone of voice & messaging rules
  • 5 tagline options
  • 1-page messaging reference sheet

The Founder's Suite

The complete launch kit

4,000AUD (excl. GST)

Delivery 21 Days

  • Everything in Market Strategy
  • Everything in Branding
  • Unlimited revisions
  • Priority delivery
  • 24-hour feedback window guarantee
  • 14 day post-project support

"Outstanding logo design service. Not only did they create a stunning logo for my business, but their customer service was exceptional. As a first-time business owner, they were responsive, attentive, and truly went above and beyond to ensure I was satisfied. Highly recommend Ben and Alex!"

Michelle
Founder @ Badminton Circle

Frequently asked questions

I've already got a logo, I can write my own stuff, and I'm posting every day, so why would I need your help?

There’s a difference between doing things and doing the right things. Branding and marketing are less about output, and much more about strategy. If you’re designing without understanding positioning, or writing copy without knowing what triggers action, at best, you’re wasting time, at worst, you’re damaging your brand. We’ve seen founders burn months doing it themselves, only to realise nothing’s landing, no one’s converting, and they’ve got to start over. That cost is far higher than doing it right the first time.

I'm not even sure if I need branding or marketing help right now. I'll think about it and get back to you?

Totally fair. But we don’t suggest holding off too long! Every month spent on trial-and-error delays your launch, weakens your market entry, and compounds costs. A lot of businesses we know spend their first year guessing, only to rebrand entirely a year later, which often doublces their spend while losing momentum. You don’t need to rush, but waiting rarely makes it cheaper, faster, or easier.

Why would i pay your prices when I can get a logo and a plan on Fiverr for under $200?

Because $200 gets you a handful of disconnected assets, not a brand. You’ll need to brief different freelancers for design, copy, and strategy. Each of them are working in isolation, each on their own schedule. You end up managing people, chasing deadlines, and trying to stitch it all together yourself. The result is inconsistent branding and then more months lost to revisions. We can give you the whole launch kit that is tight, coherent, and ready to go to market.

Why shouldn't I go with an agency that has a bigger team and more resources?

Agencies are great, if you’ve got $15–30k and months to spend. But in early stages, all that headcount becomes just slows you down, we’re talking layers of account managers, creative leads, and strategy teams that drag timelines and eventually might not even remember your original vision. At 2Sight, you deal directly with the people doing the work. You get faster answers, more clarity, and a product shaped by people who actually understand your and your business.

How many leads is this actually going to get me? What’s the ROI if I work with you?

We won’t give you a fake number, and anyone who does is selling you a guess. What we can promise is a logo that stands out and feels like you, messaging that clicks with people and gets them to act, and a marketing strategy you don’t have to second guess and gets you exactly where you need to go. You’ll still need to run the play, but once your brand is sharp and your offer is clear, we know it converts. Because we've seen it happen, again and again.

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Spend 7 seconds here...

That’s how long it takes for someone to form an impression of your brand.

And once it’s set, it sticks.

That’s where most founders get stuck. You might be getting seen, but you’re not making the right impression.

That’s why we started 2Sight - to give your business branding that stands out, and a strategy built to move it forward.

So let’s get your brand sorted and get your business moving!

- Alex & Ben, Co-founders of 2Sight